Service Management 2021

Motivation to take the course

Overall, this course is designed to explain the context in which an outsourcing company and any B2B company (to some extent) operate. As we dissect each item within the value chain, you will be able to identify inconsistencies that cause friction and limit the system itself. Afterward, we’ll use service management, implement a knowledge manifestation system, and apply a gateway approach to reengineer the company’s value chain, remove bottlenecks, and unlock scalability potential.  By the end of the course, you will have a solid foundation for applying Service  Management in your role. The following are the steps you will follow to build your  knowledge: 

1. Discover what constitutes a service, its limits, and reasons to add/remove one. 
2. Create your service portfolio and identify the key responsibilities of the outsourcing vendors.

3. Unify delivery approaches and create frameworks/templates to support them. 
4. Shape communication and marketing strategy, identify target markets and create an ideal client profile (ICP). Consistency in messaging is the key.

5. Educate your company’s sales force applying the same consistency. Remember: we sell what we market and can deliver, and nothing else.

6. Apply data points to track strategy across the company and use quantitative and  qualitative data in your decision making

This course aims to facilitate a transparent relationship between companies, their clients, and employees. You will understand the context in which your business operates and learn how to design a system that maximizes positive impact. All of these insights will contribute to the success of your project in the long run.

Lecture schedule

The dates of the lectures are November 17th- December 18th, 2021. The lectures continue for 5 weeks, each Wednesday 19:00-21:00, Saturday 10:00-12:00.

Registration for the course

To register for the “Service Management” course, please fill in the registration form. Registration must be completed by November 15, inclusive. The selection will be based on previous experience in the field of product management. Then you will receive the details for payment in the mail.